8/8/2023 0 Comments Mountain dew amp energy drink![]() ![]() ![]() Jonathan Gatward, marketing director at Britvic, comments: “Amp Energy powered by Mountain Dew is the perfect product to unlock the energy opportunity further, as it breaks down perceived barriers in the stimulant sub-category by being tasty, refreshing and yet effective. Creating maximum impact in-store and providing clear stand-out against competitors, the latest range includes shippers, wobblers, posters and eye-catching hanging spinners for outlets where space is limited. Reaching shoppers at a range of touch-points, the activity will include activation in-store, as well as within gaming retailers to highlight the variety of energy occasions.ĭigital activity will engage Dew fans online, whilst vibrant and disruptive POS will be available to help retailers drive sales of Amp Energy and the wider Mountain Dew range. Raising awareness and encouraging trial amongst the brand’s target audience of 18-24 year olds, Amp Energy will be supported by a UK wide in-store focused campaign. The price marked cans have a recommended retail price of 99p and offers visible value to shoppers which could present a significant sales opportunity for independent retailers. Highlighting Britvic’s on-going investment in the impulse channel, a PMP will also be introduced to support the launch. Targeting those on-the-go the NPD will be available in a 500ml can format with an MRRP of £1.39 and will be sold in cases of 12. ![]() Tapping into consumer demand for Stimulant drinks, Amp Energy will initially be launched across managed convenience, wholesale and forecourts. ![]()
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